News oke Studio: 6 producers. 1 show. Will it work?

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  1. ghazi52

    ghazi52 Senior Member Siasi Karkun

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    Coke Studio: 6 producers. 1 show. Will it work?

    KARACHI: It has been over eight years since the Coke Studio logo flickered on Pakistani TV screens for the first time. Few would questionthe show’s phenomenal success thateven made a few Indians offer Kashmir inexchange for Rohail Hyatt’s brainchild.However, things are no more the same.

    India now has a Coke Studio of its own whose lead the Pakistani version is now set to follow. Two years ago, Hyatt hung up his boots for good and passed on the reins to Bilal Maqsood and Faisal Kapadia of Strings.

    Today, 57 songs later, the band has moved up the hierarchy and made room for six new producers, each to belt out episodesof their own.

    With the show awaiting fresh blood to take the legacy forward, The Express Tribune spoke to industry heavyweights about what they think the future holds for the show.

    “The initial success of Coke Studio lay in the fact that we had an ensemble of producers joining forces. People like Asad Ahmed, Omran Shafique and I used to work in coordination,”

    says drummer Gumby. “Hyatt did hold the reins but the show had our input as well.” The musician feels, “it is ridiculous that a single producer churns out 25 to 30 songs alone.” According to Gumby, there are two kinds of producers. “There is a guidance producer and then there are those who tell you what to play.” He feels several producers working at once will give the show quality.

    Atif Aslam is undoubtedly one of the big stars of Coke Studio. lthough he will not be part of the upcoming season, Atif thinks the multiple producer approach should have kicked in long ago. “I think monotony is creeping into its sound and it would be unfair to expect one producer to create different styles of music that appeal to all kinds of audiences,” he says. Citing the example of the Shiraz Uppal-produced Tajdare-Haram, he said tracks like these prove that the formula works.

    Zeb and Haniya pay tribute to Lahore victims in heartwarming music video

    Jal front man Goher Mumtaz is one who stands by Strings. “I don’t dislike their work. Coke Studio’s job is to give you hits and it is still doing that. Tajdar-e-Haram, Rockstar were both hits.” However, he says the show is in dire need of diversity. “I think the show needs to evolve visually. Every producer should be given the freedom to give his own audio-visual treatment to the brand,” Goher says. However, the singer-songwriter maintains that fans care little about the nuts and bolts. “They just want to listen to new music. I think the show that gave an identity to many and helped resurrect the careers of others should keep on giving.”

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    Farhad Humayun, who took charge of the drums on the show’s fifth season said, “If you want my honest opinion, I really don’t care. I think the show has come to a saturation point. You cannot squeeze more out of it.” Farhad concurs with Goher that Strings haven’t done badly. “But you see the same type of music is being regurgitated for years. It no more leaves an impression on you like it used to back in the day.”
     

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